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Whenever we search for a local grocery store or any other business, we turn to searching about it on Google search. Why does this happen? It is because of the reliability of Google search in providing us with the most accurate results about all the shops as well as other local businesses near our locality. This is possible by searching for a particular spot by adding “near me” in the suffix. By this, Google provides you with a list of the names of all the local businesses around town, related to that particular thing you searched for. But for a local business to show up on the Google search results page that business needs to rank in the search engine itself. Various factors are needed to be worked upon, in order to rank your business in the Google SERP. This blog will teach you about ‘How to rank your business on the “near me” searches on Google.

Feed The Search Engine

The most fundamental method to make your business appear in the Google SERP is to feed the search engine with more information about your business. The more Google knows about your business, the better it will be in achieving a higher ranking. This information involves name, address, phone number, email address, pictures of your office/shop, products, etc. These details help the search engine to understand what your business is, where it is, and what products it has to offer to the customers. Such information is not only valuable for improving your ranking but also helps your potential audience to find you as well as know about your business. Google search engine is designed to provide web explorers with the most accurate results, as well as help them find what they are searching for on the search engine. This will only be possible when you give relevant information about your business to Google so that it can help your potential customers locate you on the SERP.

Ways To Optimize For Near Me Searches

We have put together the necessary techniques that are required for a successful local search engine optimization for your business. These steps include the things you have to do to appear as well as rank higher in the “near me” searches on Google search engine results page.

Create A Google Business Profile

Google Business Profile formerly called Google My Business Profile is a free listing tool offered by Google to list your business online. Creating a Google Business Profile or GBP is the initial step to ranking your business on SERP. Creating a GBP requires you to follow all the instructions given and fill up all the details including the name, address, phone number, email address, uploading images of your office, etc. This makes your business appear genuine as well as promising on the SERPs. Providing genuine information about your business will greatly impact the local search rankings.

Optimize The Google Business Profile

Now that you have filled up all the necessary details about your business, it is important to check them for any spelling mistakes or grammatical errors before optimizing the Google Business Profile. Optimizing the GBP profile is simple it requires you to perform a few basic tasks by adding a few more important details about your business, this involves, your business hours(opening/closing), the Category of the business, about or description of the business, etc. Make sure that your NAP(Name Address Phone number) citations are the same on every platform you have listed your business in. This ensures the accuracy of the information you have provided about your business, and also makes your business appear worth trusting.

Do not forget to add pictures of your physical address i.e., the exterior as well as the interior of your shop, the street or any famous landmark, and the product images. This helps the customer to easily locate your office/shop in the hustling bustling market of the town and also makes your business appear official, which impacts the ranking of your business. Pinpoint your office’s location on Google Maps, so that your customer finds it easy to reach you using the directions on Google Maps.

Customer Feedback

If your customer is happy with the purchase from you or if you can deliver fulfillment to your customer, ask them to leave feedback on Google reviews with a picture of them and the product. This will enhance your credibility and earn you more prospects. Update the information on GBP whenever there is a change in your physical address, phone number, business hours, etc. This will help Google understand that your business solves the problems of your customers. Positive reviews pertain to better search engine ranking.

Use Local Keywords

Ensure that you use location-specific keywords in your web page content that blend in with the context of the content naturally. Consider the words that people may type in while locating services of this nature in your region. Use these keywords in the meta tags of your site’s page, headlines, and body text. This attracts the attention of search engines and ensures that users get what they are searching for. Using keywords is very important for directing the users or your potential audience towards your website with relevant information, for fulfillment.

Make Use Of Schema Markup

Using schema markup is one of the ways you can make work easier for the search engines, making them understand what the content is all about. Put up local business schema markup on your site and let the search engine know about your address, telephone numbers, working hours, etc. Such a move will make your business visible on local searches and increase chances of featuring in rich snippets. Rich snippets also known as rich results, include additional data about the business. Always make sure to use organized schema markup, instead of unorganized. This enables the information to appear more lucrative and easy to read as well as understand for the users/customers.

Make Your Site Mobile Friendly

User experience is the most significant for Google, and it also impacts your search rankings. These days the majority of users, utilize a mobile phone to access the internet. So it is much more likely that your potential customers may explore your website through their mobiles, make sure to create a mobile-friendly design to give a seamless scrolling experience to your website’s visitors. Remember to keep external links, mobile numbers, and email addresses, clickable this makes it helps users to easily navigate out of the website to contact you. Making your website mobile-friendly is the most important aspect of boosting your local search ranking. A great interface and smooth navigation of your website on mobile will earn you more positive feedback. Offering a rich experience to your customers will always be rewarding for your business.

These are some of the important steps that, if followed and done properly will help boost the local search ranking of your business. Make sure to provide the correct information about your business throughout different platforms to have the best optimizations for improved rankings. Pinpointing the physical location of your business on Google Maps is very important as it will make your business appear on SERP when a user in your town searches for products or businesses related to yours ending with a “near me.”